Marketing towards Muslim Americans
Apr 28th, 2007, 03:30 pm
The NY Times has a fascinating article about how many companies are seeking to tap the Muslim American market:
Grocers and consumer product companies are considering ways to adapt their goods to Muslim rules, which forbid among other things, gelatin and pig fat, which is often used in cosmetics and cleaning products. Retailers are looking into providing more conservative skirts, even during the summer months, and mainstream advertisers are planning to place some commercials on the satellite channels that Muslims often watch.
Marketing to Muslims carries some risks. But advertising executives, used to dividing American consumers into every sort of category, say that ignoring this group — estimated to be about five million to eight million people, and growing fast — would be like missing the Hispanic market in the 1990s.
I think it’s only a matter of time before we start seeing Abercrombie jilbabs and Rocawear thobes.
