what's here
archives
categories
thoroughly enjoy

Archive for April, 2007

Marketing towards Muslim Americans

Apr 28th, 2007, 03:30 pm

The NY Times has a fascinating article about how many companies are seeking to tap the Muslim American market:

Grocers and consumer product companies are considering ways to adapt their goods to Muslim rules, which forbid among other things, gelatin and pig fat, which is often used in cosmetics and cleaning products. Retailers are looking into providing more conservative skirts, even during the summer months, and mainstream advertisers are planning to place some commercials on the satellite channels that Muslims often watch.

Marketing to Muslims carries some risks. But advertising executives, used to dividing American consumers into every sort of category, say that ignoring this group — estimated to be about five million to eight million people, and growing fast — would be like missing the Hispanic market in the 1990s.

I think it’s only a matter of time before we start seeing Abercrombie jilbabs and Rocawear thobes.

Posted in Islam/Muslims | 3 Comments | Trackback

God bless America (and nobody else)

Apr 12th, 2007, 10:10 am

After nearly two months in Argentina, I’m starting to notice symptoms of “America withdrawal.” I love this country, and I’ve been having a great time. But as the saying goes, there’s no place like home.

I miss my family and friends. I miss ranch dressing. I miss rednecks. I miss turkey sandwiches. I miss unlimited night and weekend minutes from Cingular. I miss spicy food. I miss real college campuses. I miss the incessant Muslim bashing. I miss corn dogs. I miss ISNA conventions. I miss seeing guys thugged out in hip-hop gear. I miss driving while listening to my favorite music. I miss seeing Starbucks on every block. I miss Pat Robertson. I miss lowriders. I miss short shorts that say “hotty” on the back. I miss prank calling the Waffle House. I miss Indian restaurants. I miss WASPs. Okay, I think you get the idea.

Despite all this, I’m not homesick yet. Everyday is a new experience for me, and unless everything gets old and annoying, I look forward to seeing what the next day brings. On top of this, I’ve made a few really cool friends, so I don’t feel as lonely as I did for the first few weeks, when I felt the most homesick.

I really, really miss ranch dressing.

Posted in Argentina, Life | 5 Comments | Trackback

Yo hablo español

Apr 9th, 2007, 04:35 pm

My Spanish skills have improved drastically over the past seven weeks. Before arriving in Argentina, I struggled to speak basic sentences and understand the spoken language. Now, I can say I’m “proficient.” I still lack a large, powerful vocabulary, but that comes with time. And I often have trouble understanding spoken Spanish. However, I’m progressing quickly.

Living with an Argentine host family has done wonders with my Spanish. Besides giving me a firsthand look into Argentine family life, it gives me a great opportunity to practice speaking Spanish with natives. If I lived alone or with Anglophones, my Spanish would still suck. Unfortunately, the costs of living with a host family are ridiculous. I would save so much money by finding my own housing, but the study abroad program requires students to live with Argentine families.

Of course, simply being immersed in Argentine culture has improved my Spanish greatly. There’s no substitute for immersion when learning a language. You can study Spanish for six years in classrooms like I did, but you still won’t be able to communicate effectively with native speakers. So if you want to learn a certain language, visit the place where it’s spoken!

Being bilingual in English and Bengali (well, I understand the latter much better than speaking it) gives me a huge advantage over monolinguals in learning Spanish. I never struggled to learn Spanish in high school, and I knew even back then that my knowledge of two languages definitely helps. I can recognize a wider variety of phonemes than monolinguals, so I think I have decent pronunciation. I cringe when I hear Americans speak Spanish as if it was English, without changing their pronunciation or intonation at all. I don’t know if it’s fair for me to judge them, but I can’t stand to hear Americans speak Spanish so horribly, especially if they had studied it for years. Yeah, I know I don’t speak Spanish even close to perfectly, but I really doubt my grammar and pronunciation is as horrendous as some of the Americans I’ve met here.

I’m thinking that once I can speak Spanish more smoothly, I might be able to use my accent to my advantage. I was told by a lady that worked at a small shop that I talked beautifully. Sure, she was like 45 and plain, but hey, it’s a start. It’s sort of like how in the States we think certain accents are hot.

I hope to be fluent or nearly fluent by the time I leave in December. I think it’s possible. I just need to immerse myself into the culture, meet more native speakers, and isolate myself from Americans. If immersing myself in Argentine culture means growing a mullet, I just may have to do that.

Next language to perfect: Bengali.

Posted in Argentina, Life | No Comments | Trackback